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I'm a creative leader, designer, and a maker who loves to tell compelling brand stories

strategic creative director who has built brands, won pitches, developed teams, directed photography, led campaigns, and created design systems.

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Associate Creative Director

CREATING SHUTTERFLY'S FIRST BRAND PARTNERSHIP 

Built the Creative process for executing large scale partnership campaigns. Provided creative direction and art directed photoshoots.

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Associate Creative Director

LEADING SHUTTERFLY EMAIL CREATIVE 

As ACD for the CRM creative team I reversed 3 years of downward customer engagement. Developed an atomic design system for email. And led a team through the transition into a sprint model.

Design Director

DESIGNING A NORTHERN LIFESTYLE BRAND

Led the creative team at Sota Clothing managing the brand, redesigning their site, leading product design, brand experiences, and retail environments.

Creative Director

DESIGNING A BABY BLANKET BRAND

I partnered with my wife to create a brand, website and surface patterns for her business focused on creating blankets for little kids (and some adults).

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Associate Creative Director

TED LASSO EXCLUSIVE PERSONALIZED PARTNERSHIP 

As ACD I led the creative for the Ted Lasso Partnership. Including Site, Social and Email executions.  

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Senior Art Director

CREATIGN AN IMMERSIVE STORE EXPERIENCE

With a number of high profile releases set to hit the big screen DC Comics was looking for a way to capitalize on merchandise sales at Walmart.

Creative Director

CREATING PHYSICAL PRODUCTS

I love to create things that I can hold in my hands, from Stickers, to signs and furniture.

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Creative Director

BUILDING SPACES TO EXPERIENCE BRAND STORIES

Brands are living things, and they become stronger when we connect with them in a personal way. I create experiences and spaces for people to interact with brands in unique ways.

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Senior Art Director

CRAFTING A FLAVOR VOTE CONTEST WITH A SWEET FINISH

Designed a contest for ice cream lovers to help create 4 new flavors of Kemps ice cream. I also created the mico-site, branding and packaging.

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Creative Director

LOGO WORK

I have a passion for uncovering the true personality of a brand and distilling that down into a single recognizable mark.

WHAT IT'S LIKE WORKING WITH ME

Gabe is a rock star creative director! ✨ I've had the incredible opportunity to work directly with Gabe on brand partnerships at Shutterfly including Marie Kondo, The Onion, Camp Stores and Ted Lasso. He leads creative teams and the work with curiosity and bold thinking - all grounded in insights. Gabe is always pushing ideas/the brand beyond the everyday and inspiring folks to imagine new possibilities. Gabe is not afraid to jump into the nitty gritty - from design to art direction on set, he does it all!

Michael Abata

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