DESIGNING A NORTHERN LIFESTYLE BRAND
Role: Design Director
Opportunity
I was asked to bring Sota Clothing into the next phase of growth for the company through a brand redesign, and expanded product offerings.
Insight
To take Sota Clothing to the next level it became apparent that we needed to create consistency and strategy in our branding. We also needed to find new ways to grow the brand beyond the crossed paddles graphic that has been so loved.
Result
The redesigned brand blended our most popular graphic with our new word mark to create a clean and simple logo that gives the brand room to grow. Incorporating outdoor lifestyle elements throughout the look and feel of the brand has helped us focus the brands direction to the urban outdoor enthusiast. Now every aspect of the brand feels like it belongs, from our website to the retail store, our customer knows that Sota Clothing will bring them a uniquely northern goods.
Rebranding
When rebranding Sota I incorporated the crossed paddles mark that had become the hallmark of the brand along with other graphic elements that carried through the urban outdoor enthusiast lifestyle. I developed the logo, letterhead, business cards, hangtags, and packaging materials.
Website Redesign
Sota's web experience was in need of an update. As the brand had grown the platform it was built on was not scaling as needed. I vetted many new platform vendors before redesigning the site to ensure that the brand was set up to scale. The new site offered more room for storytelling, which we had made a cornerstone of the brand.Along with an easier navigation, better product pages and video capabilities Sota's new site was set up for growth.
Product &
Graphic Design
Design is at the core of the Sota Clothing brand. I designed a visual language for the brand that centered around a modern expression of Minnesota's north woods. I created apparel graphics, apparel tech-packs, and other soft and hard line products.
Fall 2018 Lookbook
Retail Store Design & Buildout
I directed the interior design and layout of flagship store for Sota Clothing in their headquarters. Along with building out the fixtures used in the space I also painted a mural in their Docs Hall event space.
